Kate Brodock (aka @Just_Kate) is Executive Director of Digital & Social Media at Syracuse University. Today, she discussed the use and importance of social media in communications at Syracuse University (@SyracuseU) and for everyday usage.
.@SyracuseU uses a student #SM team. Why? Students have insane school spirit, are engaged, and have a little bit more fun. #NewhouseSM4
Having a student team really gives the University's account an authentic feel to it. #NewhouseSM4
"It takes a mental shift to realize that social media channels need to be an integrated part of what your doing..." @Just_Kate #NewhouseSM4
If a PR crisis or any sort of emotion pops up for SU, the social media venues are the first to hear of it#NewhouseSM4
Social Media channels need to be an extension of existing communications and PR strategy.#NewhouseSM4
Four audiences for university social media channels: prospective students, current students, alumni, community members. #NewhouseSM4
understand your online community and speak to them in a way that will appeal to them @just_kate#NewhouseSM4
Did you know there is a campus twitter account?@SUCampus? #NewhouseSM4
SU is on Pinterest, Instagram, G+, YouTube and soon to be Tumblr #wellconnected #engaged#NewhouseSM4
"There are over 700 SM accounts officially associated with this University. Almost 1/3rd of them are inactive." -@just_kate #NewhouseSM4
It's easy to set up a FB page, but people need to think about their goals, what they want to achieve and who will post content. #NewhouseSM4- Most people get crippled at the idea of content creation and content curation says @Just_Kate #NewhouseSM4
If you're only curating content, you're just directing people to other sources. Be the thought leader!@Just_kate #NewhouseSM4- (In the meantime, while Kate is speaking to the class...)
I wonder if it's hard to lecture a class where 100% of the students are looking at there computers.#NewhouseSM4- We don't get many live speakers...but we are listening!
Content curation is going out and finding valuable content for your audience. Like an art gallery curator@just_Kate #NewhouseSM4
Blogging needs a visual element now - that's how people are consuming digital content. @just_kate.#newhousesm4- People are digesting digital content in a different way than even 5-10 years ago. - @just_kate #NewhouseSM4
- Drip marketing: consistent ongoing touch points to your audiences so it creates a more emotion filled relationship #NewhouseSM4
- .@SyracuseU has a phenomenal @Pinterest. Like, really phenomenal. #NewhouseSM4
Just because Pinterest is a visual platform, does not mean you can throw any photo up there" -@just_kate#NewhouseSM4- There are also lots of legal things to pay attention to when pinning.. #newhouseSM4
